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Everything your store's email needs, built by one team.

The setup, the pop-up, the automatic flows, the campaigns and the design. When one team builds all five, they work together. All of it inside your own Klaviyo.

The five parts, in the order we build them

  1. Klaviyo setup

    Before the first send: your own sending domain, a DMARC record and Google Postmaster Tools. So your emails land in the inbox, not in spam.

    What is included
    • Your own sending domain
    • DMARC and Postmaster Tools
    • A list and consent check
  2. Pop-ups

    A pop-up made for your store, with an offer that fits your prices. It fills the list that every other part sends to.

    What is included
    • A phone and a desktop version
    • Connected to the welcome flow
    • No pre-ticked boxes
  3. Email flows

    Seven automatic emails that start when a shopper does something: joins, leaves a cart, looks at a product, buys.

    What is included
    • Welcome, cart, checkout and browse
    • Site abandonment, post-purchase and win-back
    • Each one tested in a real inbox
  4. Campaigns

    One every other day, planned a month ahead and sent to the people who actually read them.

    What is included
    • A calendar a month ahead
    • Launches, stories, reviews and offers
    • Fewer sends if more people leave than join
  5. Email design

    Every email built from your own products, photos and colours, as pictures that look the same in every inbox.

    What is included
    • 14 emails built so far
    • Designed for phones first
    • Checked with images turned off

Not included: SMS, ads, Shopify theme changes beyond adding the pop-up, product photos and bought email lists. Your store pays its own Klaviyo subscription and keeps the account. See pricing.

How the first months go

The order matters. Nothing gets designed before the sender is set up, and nothing goes live before it has been tested.

  1. Week 1
  2. Setup and a plan

    Your sending domain and DMARC. A full look through your Klaviyo and your store. A consent check: no bought lists and no pre-ticked boxes. Then a plan for which flows come first.

  3. Weeks 2 to 4
  4. Build and launch

    The pop-up goes live. The welcome, cart, checkout and browse flows get built, and every email goes to a real inbox before a shopper ever sees it. The first campaigns go out.

  5. From month 2
  6. Run and improve

    A campaign every other day. Post-purchase and win-back flows added. List health checked every week, and a short report and a call every month.

Questions about the work

More on the questions page.

How fast does it go live?
Week one is setup and a plan. The pop-up and the first flows are built and tested over the next few weeks, and campaigns start as soon as the sender is ready.
What do you need from us?
An invite to your Klaviyo as a user, the product photos you already have, and someone who can add the pop-up code to your store, or access for us to do it.
Do you write the copy too?
Yes. The plan, the words, the design, the building and the sending. You see everything first and can change anything.
Can you work with the emails we already have?
Yes. Week one includes a look through your current flows and campaigns. What works stays. What is broken gets fixed first.
What does it cost?
7 to 10% of the email revenue your Klaviyo reports, each month. See pricing.

Your store, next.

Send us your store's link. We'll build a pop-up and one welcome or campaign email for your store, free. No call needed.

Daniel Kapanen, [email protected], +358 44 988 0079