A browse email that earns trust before it sells.
Gorjana makes jewellery in Laguna Beach, California. Someone who looked at a necklace and left has not decided anything yet, so this flow does not push. It reminds them, then gives them a reason to trust the brand.
Built on these brands' real products to show our work. The brands did not commission them.
Every email, in the order it sends
Tap any email to read the whole thing on a phone screen.
The flow starts when a shopper
looks at a product and leaves
- After 1 hour
Email 1
Worth a second look
Shows the exact piece they looked at, with its real name and price, then what 75,000+ five-star reviews say.
- Day 1
Email 2
It started on an apartment floor
Tells how the brand started: on an apartment floor.
It stops the moment they buy.
Nobody gets a reminder about something they already bought.
What the test showed
We tested it with a real product view before launch. The first test showed the price line broken: a dollar sign with no number.
It was fixed before the flow went live, and the send test passed with the right product and the right price.
Send test with a real product view, 2 October 2026.
What it means for your store
A browse email is not a cart email. The shopper has not chosen yet, so the job is to earn trust, not to push.
Questions about this build
Other flows we built:
Why only 2 emails?
How does it know which product?
Why the brand story?
Your store, next.
Send us your store's link. We'll build a pop-up and one welcome or campaign email for your store, free. No call needed.
Daniel Kapanen, [email protected], +358 44 988 0079