Notes from real inboxes.
Setup, flows, design and research for online stores. Everything here comes from emails we built, tested or studied ourselves.
- DeliverabilityWhy your store's emails land in spam, and the three settings that fix itMost stores that land in spam do not have a content problem. They have a setup problem. The three checks every email must pass, and how to pass them.4 October 2026
5 min read - ResearchWe signed up to nine online stores. All nine had an email gap.We became a customer of nine online stores and watched the inbox. What was switched off or half finished, and a ten-minute check for your own store.4 October 2026
4 min read - DesignWe read 23 emails from 14 big brands. Here is what they have in common.Grüns, Lemme, PrettyLitter, BREZ, RYZE and more: 23 full emails read top to bottom and measured. Five patterns any store can use.4 October 2026
4 min read
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Daniel Kapanen, [email protected], +358 44 988 0079